Increased Click-Through Rates (CTR)
 

• Animated Ads: 2.5x Higher Engagement: According to a 2019 study by Animoto, ads that incorporate animated elements perform up to 2.5 times better in terms of engagement (clicks, views, shares) compared to static ads. When applied to real estate, this could mean more interactions with property listings, better lead generation, and higher interest in virtual tours.

• Motion Ads on Social Media: Data from Facebook suggests that ads with motion graphics or animation tend to achieve a 5x higher engagement rate compared to static images. This is particularly important on social media platforms, where real estate agents and companies increasingly advertise their properties.

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Better Retention:
 

• Animated content is 40% more likely to be remembered than static content, according to a study by Vizion Interactive. Real estate buyers often remember animated ads longer, which can lead to more return visits to property listings.

• A 2017 report by the Digital Advertising Alliance found that video and animation increased ad recall by 50% compared to non-animated media, which is crucial in a competitive real estate market where many listings are vying for attention.

Higher Engagement on Social Media:
 

• Animated social media ads have been shown to receive 5x more engagement than static ads. Platforms like Facebook, Instagram, and YouTube reward interactive, visually engaging content. Real estate ads that use animations to highlight features, walk-throughs, or virtual tours tend to get more likes, shares, and comments.

• In fact, Facebook's internal data suggests that ads using motion graphics or animations on its platform are more likely to hold the viewer's attention and boost engagement.

Real Estate-Specific Impact:
 

• A 2018 study by the National Association of Realtors (NAR) found that 60% of homebuyers prefer to watch video content over reading text when researching properties online. Animated elements in video listings can elevate a real estate ad and keep viewers engaged longer, helping them retain information about the property.

• Interactive 3D floor plans or virtual tours, which often use animation, can improve user engagement by providing an immersive experience. Real estate listings that incorporate these features have higher time-on-site and are more likely to convert visitors into leads.

 Improved Conversions:
 

• A HubSpot study found that adding animated call-to-action buttons (such as those used in real estate landing pages) can increase conversion rates by 21%. By drawing attention to key information or offers, animated elements help guide users toward taking action (e.g., scheduling a tour, contacting an agent).

• According to Animoto, properties that use animated video in their advertising can increase lead generation rates by 35% compared to non-video listings.

Engagement with Virtual Tours and 3D Animation:
 

• Real estate agents who use virtual tours or 3D renderings for property listings often report an increase in engagement by up to 60%. Animation in these formats helps prospective buyers visualize the space, making them more likely to book in-person showings or inquire for more information.